IPad in India Research Paper Example | Topics and Well Written Essays - 750 words

IPad in India - Research Paper Example s most advanced economies in terms of communication as the country can boost of the presence of some of the world’s largest communication companies. The product use pattern in India is highly consolidated with global usage pattern. What this means is that the people of India adjust themselves to product patterns as it applies to other parts of the world where most products are manufactured. Because of the influence that globalization has on product use pattern in India, consumers in most urban parts of India prefer sophisticated product features just as exists in manufacturing origins like America and Europe. Retailing is a major source of employment for most people in India (Bultez et al., 2009). Because of this, there is several retail shops scattered all around the country. Most of these outlets are however filled with basic electronic and technology products such as computer parts and mobile devices. Quite recently, the use of social media has come to dominant the medium of advertisement in India. There is also the use of sources like televisions, which has the highest patronage and reaches (Card, 2009). Billboards, radio advertisement, posters and newspaper advertisements are all popular. This section of the paper has been dedicated to looking at India as a potential and viable market destination for iPad products. It has been established that globalization is fast catching up with the people in India and so they seem highly advanced with the use of technology tools including mobile devices like the iPad. Patrons in India would want to purchase the newest and latest releases on the international market, as and when they are launched. India believes in organized market and so deals less with middlemen. The use of multiple forms of media has been identified to be the most effective way to reach out to a larger population of potential customers (Stern, and El-Ansari, 2002). This means that the electronic and press media will all be used. Due to the

What is information technology How is it changing our working lives Essay

What is information technology How is it changing our working lives - Essay Example sts that Information Technology is here and it will stay on for a very long period of time, until it gets replaced by some other advanced technology in the times to come (Wehn 1998). What is most important to decipher on the part of a world citizen is that Information Technology has played such a vital role in changing the lives of the people that it is almost impossible to negate the positives which have been brought about with the passage of time. Also what could be expected from Information Technology in the future remains a mystery because the marvels embedded within the domains of the same remain to be seen in the times to follow. Information Technology is an enabling force because it makes people think of the possibilities and eventualities that can arise from its incorporation within the systems and procedures of the present times. The manner in which Information Technology has come about as a facilitating agent has made even the staunchest critics realize that its due role is immense and Information Technology will be able to pave the way between the link that remains in a person’s needs and his desires. The gadgets, electrical appliances, cell phones, laptops, etc are all the marvels of Information Technology and many other things are also bracketed under the same heading (Wulf 1995). Information Technology makes use of the communication mechanisms that are there amongst the people and their desires so that their most potent needs could be fulfilled in the most feasible manner. If these needs are not properly addressed, there is enough room to make amends so that the ranks of Information Technology are taken care of in the most apt manner possible. Also what summarizes the debate of Information Technology stems from the fact what researchers have been able to devise with the passage of time and what they expect from the same in the times to come (Diwan 2002). These researchers and scientists believe that Information Technology is a force that will